Move over Don Draper! Bluefocus Intelligent Communications Group Co., one of China’s most renowned media and public relation companies, has announced plans to switch to ChatGPT-like generative AI models instead of external copywriters and graphic designers. This move, which comes with a $3 billion budget, has caused a lot of buzz in the industry as they reach out to big names such as Alibaba Group Holding Ltd. and Baidu Inc. to license their technology.
Bluefocus Intelligent Communications Group Co. is a major player in the fast-growing public relations and media industries in China. Founded in 1993, the company is one of the earliest public relations and integrated marketing communication firms in the nation. It has grown to become a top-notch platform for advertising, digital marketing, public relations, creative communication, and other related services. The company is known for providing high-quality solutions to companies and organizations across the country.
To lead their innovative project, the company has tapped Don Draper as the ‘special agent’ in charge of the transition. He has over three decades of experience in the advertising industry. Recently, Draper has been the head of Shanghai Sands Agency for the past few years and has built a solid reputation when it comes to creating ads and campaigns that capture the public’s attention. For Bluefocus, Don Draper will be in charge of making sure the transition from human to AI goes as smoothly as possible and that the company can leverage the power of AI to create even more effective campaigns.
Overall, the move from external copywriters and graphic designers to ChatGPT-like generative AI models marks a new era for Bluefocus. We can’t wait to see what the future holds for the public relations and media industries as more firms start to leverage AI to create more impactful campaigns and solutions.
