In an unsurprising step towards the automation of jobs, Bluefocus Intelligent Communications Group Co., one of the largest media and public relations firms in China, announced that it is replacing its external copywriters and graphic designers with automated, generative Artificial Intelligence (AI) models. This announcement comes as a rebuttal to fears that generative AI could soon replace human jobs.
The company sent an internal memo to its staff members announcing the decision to halt all expenditure on third-party copywriters and designers, in order to embrace the modern wave of AI generated content. After seeing the news, the stock price of Bluefocus Intelligent Communications Group Co. increased by 19%, despite it dropping more than 6% on Friday.
The anxiety posed by AI automation on human jobs has been a subject of discussion for many years. According to a study by Goldman Sachs, generative AI systems could potentially replace a quarter of human tasks in both the US and Europe – over 300 million jobs! Furthermore, the research found that a total of 18% of jobs could be automated by AI, with developed countries being more severely impacted than other countries.
Cornell University recently performed a study on how everyday users respond to generative AI content. Results of the study suggested that people are not as receptive to content that is generated by AI.
This news of Bluefocus Intelligent Communications Group Co. replacing human jobs with generative AI highlights the fact that AI automation is certainly giving cause for concern and should be carefully examined before being taken up. It is evident that the replacement of creative human jobs with AI could lead to a potential decrease of employment and opportunities in the graphic design and writing fields.
The company mentioned in this article is Bluefocus Intelligent Communications Group Co., a media and public relations firm in China that is replacing its external copywriters and graphic designers with automated, generative Artificial Intelligence (AI) models.
Joseph Briggs and Devesh Kodnani, the authors of the Goldman Sachs paper, are the people mentioned in this article. Joseph Briggs and Devesh Kodnani are both involved with the research done into how many jobs could be automated by AI in both the US and Europe. Their research has been used to provide insights into the potential impact of generative AI on the workforce.
