Apple CEO Tim Cook believes that people should not be using iPhones too much. His stance is that using technology should enable people to do things they couldn’t do and create things they couldn’t create, rather than becoming over-reliant on technology. He was recently featured in GQ for their first ‘Global Creativity Awards’ issue to honor leading thinkers who have used innovation to create meaningful change with people-first values.
Apple has, over the past 40 years, become a threatening juggernaut in the industry. With inventions like the Apple I, the Apple II and then the iMac, iPod, iPhone, iPad and Apple Watch, Apple has had an unparalleled influence on the way humans go about their daily lives.
Cook’s views on reformation at Apple have seen further innovation such as the AirPods, which have become a staple of pandemic and post-pandemic life. Privacy is a core value and so the company has made it their mission to equip users with the data and the power to decide what to do with it.
Under the leadership of Tim Cook, Apple has continued to progress and grow into an ever more powerful entity that places the human values of privacy and data protection first and foremost. He has seen the company through a decade of advancements with releases of the iPhone, Apple Watch and AirPods. His vision of an empowered world that relies on technology as a tool rather than an addiction is one that Apple is actively working towards with their innovative products.
Now is possibly the best time to recognize the company’s ethical code and growth under Tim Cook’s leadership of Apple. His dedication to people-first values and technology innovation is sure to only bring more success and positive changes to the tech giants.
