RAD Technologies and Overplay Games have announced their partnership to develop the first-ever mobile game for the popular sport of pickleball. The collaboration between RAD AI and Overplay Games aims to create a gaming experience that allows players to participate in a thrilling pickleball rally.
Pickleball has experienced tremendous growth in recent years, with an average increase of 158% in participation. The sport has become a cultural phenomenon, attracting people of all ages and even celebrities like Jennifer Lopez and Ben Affleck. Renowned athletes like LeBron James, Tom Brady, and Patrick Mahomes have also invested in professional pickleball teams. The sport’s rising popularity has surpassed that of traditional favorites such as football, baseball, and basketball.
Jeremy Barnett, CEO and co-founder of RAD Intelligence, expressed his enthusiasm for the collaboration, stating, Pickleball is the fastest-growing sport in America, with more than 36.5 million players in the US alone. By combining Overplay’s video technology with our data-driven creative intelligence, we were able to rapidly create a gaming experience that is truly innovative and responsive to the current trends in sports and entertainment.
RAD AI and Overplay Games are excited about the opportunities this collaboration presents not only for their respective companies but also for the gaming industry as a whole. By combining their expertise and technologies, the partnership aims to redefine interactive experiences for social media users, gamers, brands, and influencers worldwide.
Caroline Strzalka, COO and co-founder of Overplay, highlighted the power of their technology in creating a fun and innovative gaming experience. Utilizing actual video footage and immersive gameplay, players get to experience the thrill of pickleball rallies in the palm of their hands, she said.
The first-ever pickleball video game is now available to play. RAD AI’s website provides more information on how the company automates ROI-based creative decisions and content strategy at scale, while Overplay’s website offers insights into their gaming platform and opportunities for investment in gaming and interactive content.
RAD AI is an artificial intelligence company that uses its proprietary AI and over 600 API connections to deliver unbiased creative intelligence, informing campaign concepts, content production, and influencer selection. Based in Los Angeles, the company was founded in 2018.
Overplay is a user-generated gaming platform that allows creators to build their own games from short videos and share them with the world. The platform has already generated over 1 million games played and 150,000 alpha app downloads. Overplay aims to democratize game development and make it accessible to everyone. The company has received backing from various investors, including Village Global, Gaingels, Sound Media Ventures, Plus Eight Equity Partners, Red & Blue Ventures, and more.
The collaboration between RAD Technologies and Overplay Games signifies an exciting new chapter for the pickleball community and the gaming industry. Players can now engage in the action-packed world of pickleball rallies through this innovative mobile game.
