The Qatar Financial Centre (QFC) has recently launched a new interactive chatbot called Ask QFC to improve customer care, according to a report by the state news agency QNA. Developed using ChatGPT, a Microsoft Azure OpenAI Service, the chatbot aims to provide more efficient customer care that is available 24/7. The technology has natural language processing capabilities which can help to better understand inquiries. This would not only ensure that the customer is given assistance but also provide easy access to QFC’s rules and regulations. This service is referred to as a way to eliminate inconsistencies and biases that may occur with human agents.
The capabilities of this interactive chatbot enable us to assist multiple customers simultaneously, ensuring uninterrupted support to our customers across different time zones, ultimately raising customer satisfaction, said Yousuf Mohamed Al Jaida, CEO of QFC.
Notably, the chatbot will also ensure regulatory compliance with industry standards, as it can process information accurately and consistently. Moreover, it can reduce the workload of the support staff, enabling them to focus on more complex and challenging tasks, which is essential in enhancing the customer experience.
This launch also came after Microsoft Azure’s new cloud region debuted in Qatar in August 2022, with the Ministry of Communications and Information Technology (MCIT) and Microsoft activating OpenAI GPT technology in the Azure Qatar Cloud. The efforts by MCIT to digitally transform the government organization, was done keeping up with technological advancements globally.
The introduction of such technologies is expected to create new job opportunities and enhance productivity by streamlining operations in different entities. The technology is also believed to benefit the global economy, mainly by improving productivity.
In conclusion, the launch of Ask QFC by the Qatar Financial Centre indicates a move towards more efficient customer care services, and the adoption of more advanced AI technologies to enhance productivity.
