Kraft Heinz recently unveiled Heinz Remix, a new touch-screen sauce dispenser with over 200 potential sauce combinations. The device wants to provide users with power to personalize and create their own outrageous or delicious concoctions. According to Alan Kleinerman, Vice President of Disruption at Kraft Heinz, the machine is more than just a fancy sauce dispenser; it’s an insights engine and a business model enabler. The aim of Heinz Remix is to understand and respond to consumer trends and flavor preferences in real-time.
Kraft Heinz is a multinational food processing company that specializes in condiment products. It is the fifth-largest food and beverage company in the world and the third-largest in the United States. Kraft Heinz sells popular brands such as Heinz 57, Aunt Jemima, Kraft Macaroni and Cheese, Kraft Mayo, and Ore-Ida.
Alan Kleinerman is the Vice President of Disruption at Kraft Heinz. He is responsible for helping the company innovate and stay ahead of trends in the industry. Kleinerman is focused on finding ways the company can better understand consumer needs and desires and developing strategies to respond to these needs. He’s excited to be part of Heinz Remix, and believes it will be a huge success.
