As brands adopt generative AI into their creative processes to create content associated with the company, they need to be vigilant to ensure the material abides by their brand guidelines and corporate style.
Nova, an early-stage startup, has announced two products for brands to protect themselves from potential generative AI mishaps. BrandGuard and BrandGPT are the two new products from Nova that pledges to provide protection to brands from AI-generated content.
Rob May, founder and CEO at Nova, previously co-founded Backupify, a cloud backup startup that was acquired by Datto in 2014. His idea to build a robust guard rail system that protect brands from the risks of using generative AI was birthed out of discussions with multiple CMO’s who questioned the accuracy of AI-generated content with regards to their brand image.
BrandGuard is the back-end system designed to go through a report card strenuously. Five models are used to pinpoint safety, quality, brand accuracy, style, and campaign errors; each piece of content is also assigned a score to certify its accuracy according to the brand’s pre-set threshold. BrandGPT serves as the interface where third parties such as clients and contractors would be able to ask questions about the brand guidelines.
Both of these products are currently in public beta, and those interested may try them out today. Nova has managed to raise a total of $2.4 million from Bee Ventures, Fyrfly Ventures, and Argon Ventures.
The idea of a suitable guardrail system to protect brand identity is gaining traction. As we embark into the digital age, protecting brands from the risks of using AI-generated content is essential. Nova’s mission is to provide a layer of trust between brands and their consumers.
