Procreate, a popular iPad app known for its creative tools, has made a bold declaration against artificial intelligence. The company announced that it will not incorporate any generative AI features into its products, firmly asserting that creativity is made, not generated.
In a recent post on Twitter, Procreate emphasized its commitment to keeping its tools AI-free, stating that generative AI technology is stripping away the humanity from creative processes. The company believes that the path generative AI is on is wrong and poses a moral threat to human creativity.
CEO James Cuda reiterated the company’s stance in a video, reassuring users that all products are designed with the human creator in mind. The decision to steer clear of generative AI was met with widespread support from digital artists on social media.
Procreate’s stand against AI technology reflects a dedication to preserving the essence of human creativity in a rapidly evolving technological landscape. While some may view this choice as an unconventional one, the company sees it as a more exciting and fruitful path for its community.
The announcement by Procreate has sparked a conversation about the role of AI in creative processes and the importance of valuing human ingenuity over machine-generated content. As the company remains steadfast in its decision to prioritize human creativity, it sets itself apart as a beacon for artists who value the authenticity of handmade work.
