Poshmark, the popular resale platform, has rolled out a new machine learning feature known as Promoted Closet to elevate product promotion efforts. This innovative tool aims to enhance customer engagement and expedite sales for sellers on the platform.
By leveraging machine learning technology, Promoted Closet matches search queries from customers with promoted listings to help boost sellers’ revenues. This new service is currently available in the US and offers automatic promotions based on weekly budgets, along with access to performance analytics like data reports and return on ad spend.
Poshmark users who have already tested Promoted Closet have seen a significant uptick in sales, with a reported 43% increase, along with an 80% rise in listing page visits. Founder and CEO of Poshmark, Manish Chandra, expressed the platform’s commitment to empowering sellers and fostering strong connections with shoppers through this new feature.
Promoted Closet joins a suite of seller tools on Poshmark, providing a simple yet effective way for sellers to drive visibility to their closets and help shoppers discover desired items. With this latest addition, Poshmark solidifies its position as the leading destination for fashion resale, offering a dynamic marketplace for sellers and buyers alike.
