PhonePe, a leading digital payments company, has announced the launch of its new platform, the ‘Indus Appstore Developer Platform’. This platform is specifically designed to invite Indian app developers on the Android platform to upload and list their apps. The Indus Appstore Developer Platform aims to provide a localized experience for the Indian audience, offering the option to access apps in 12 different languages.
According to PhonePe, the listing of apps on the platform will be free for the first year, after which developers will be required to pay a nominal annual fee. Notably, the app store will not charge any platform fees or commissions for in-app payments, providing an attractive option for developers.
One of the key features of the Indus Appstore Developer Platform is the ability for app developers to integrate their preferred payment gateway within their apps. This flexibility allows developers to provide a seamless payment experience for their users.
The Indus Appstore Developer Platform also aims to enhance app discovery for developers by offering a dedicated space called ‘Launch Pad’ for newer apps. This space will provide better visibility and search results, helping developers gain traction in the Indian Android market.
To further support app developers, PhonePe is offering round-the-clock customer support, the ability to host apps in multiple languages, and engaging videos. Additionally, developers can choose to roll out newer versions of their app packages to targeted user groups. The platform will utilize AI to monitor app performance and user feedback.
Akash Dongre, Co-Founder and CPO of Indus Appstore, explained the motivation behind this new initiative, stating, Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps. Indus Appstore hopes to provide app developers with a credible alternative to the Google Play Store – one that is more localized and offers better app discovery and consumer engagement.
The Indus Appstore Developer Platform aims to offer Indian app developers a valuable opportunity to expand their reach and diversify their apps in the Android market. With its localized approach, multiple language options, and attractive pricing structure, this platform has the potential to become a significant player in the Indian app market.
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