Oral-B, a leading brand in oral care innovation, has released the world’s smartest electric toothbrush – the iO Series 10. This personal brushing coach, using its award-winning iO Sense technology, is designed to provide real-time insights while brushing and serves as an intuitive and connected experience.
According to an 11-year-long study by the Oral Health Foundation, people using electric toothbrushes have healthier gums, less tooth decay, and keep their teeth longer than those using manual brushes. However, shifting to advanced tools in oral care does not guarantee better oral health. Around half of American adults aged 30 and older still show signs of gum disease, and more than a quarter have untreated cavities, according to the Centers for Disease Control and Prevention.
The iO Series 10 offers seven unique settings – Daily Clean, Sensitive, Gum Care, Intense Clean, Super Sensitive, Tongue Clean and Whiten – and is designed with a dentist-inspired round brush head fitted with unique micro-vibrating bristles for a gentle but thorough cleaning. The head is powered by a linear magnetic drive that transfers concentrated energy directly toward the bristle tips for precise performance.
What makes the brush stand out is the live coaching feature that monitors time, pressure and mouth coverage without using a phone. The brush connects to the built-in Smart Pressure Sensor, which detects how hard someone is brushing and provides immediate feedback via a ring light located on the brush. It flashes white when there’s not enough pressure and turns red when there’s too much. The ring turns green when a user hits the right amount of pressure.
The iO Sense, which powers the brush’s dock, tracks the coverage while brushing, adding to the live coaching experience. The base gradually turns from blue to white, culminating in a flashing light show as each zone is completed. Additionally, the brush syncs to the Oral-B app to provide even more detailed and personalized feedback after every brushing session for users who want to level up their oral health regimen.
The iO Series 10 comes in Cosmic Black and Stardust White, and sports a small full-color OLED screen, with the power button above it and the menu button below. The menu allows users to fully customize their toothbrush, such as changing the colors of the lights and selecting encouraging emojis and personalized greetings that flash on the display. The brush charges in under three hours, either on the iO Sense base or through the Power2Go travel charging case.
The rising popularity of electric toothbrushes proves that people see the benefits of going digital in oral care. However, it is important to remember that even with advanced tools, proper brushing habits and techniques are still essential for optimal oral health. As Alita Vegas, Global Oral Care Senior Vice President for Procter and Gamble, which owns Oral-B, puts it, Our mission is to create a larger digital health ecosystem that leads with advanced technology, accessible solutions, and more effective educational tools to improve oral care for all.
