In today’s digital age, businesses are focusing more and more on SEO optimization to ensure they stay competitive. One of the most prominent actors in the search engine market is Microsoft’s Bing, which has seen an impressive leap in user adoption since it integrated the powerful ChatGPT language model into its search engine. Such integration has given users access to better search experiences and has meant increased traffic for businesses that have Bing SEO optimization as part of their digital marketing strategies.
Named an “AI-driven language model”, ChatGPT is a machine-generated text completion tool and can be utilized in a range of different tasks such as replying to chat messages or suggesting product recommendations. After its integration with Microsoft Edge, Bing saw a surge in users, as well as more clicks and interactions on the browser’s search engine. Such a booming success has been partially accredited to ChatGPT, which allows users to ask questions (and receive answers) without needing to click through search results.
Catalin Adam, Digital Strategist at TUYA Digital – a European digital marketing agency which specializes in SEO for Bing and Google – has noted such an increase. TUYA Digital began to offer Bing SEO services after the Edge browser included ChatGPT in its interface. The result was astounding, as the agency noticed a notable increase in traffic coming from Edge in only a few months.
For this reason, businesses are recommended to prioritize optimization for Bing. With trends in the search engine industry constantly shifting and new technologies being released, businesses can now benefit from accessing a larger audience segment by investing into Bing SEO optimization. Studies have shown that following the integration of ChatGPT, the number of users coming from Edge rose significantly, increasing from fifty users in December to over a thousand users in April.
Such findings are encouraging, as the trend is still going stronger. According to the Digital Strategist, we are just at the beginning of the search engine revolution and many more users will be changing from Chrome to Edge – or, at least, using both browsers – in order to access the AI power that it offers.
For this reason, SEO specialists also advocate for optimizing online presence for both Google and Bing. Such an option is particularly attractive for small and medium-sized businesses since Bing Ads often bring more cost-effective solutions to Google Ads. The importance of Bing SEO is further highlighted by the fact that its search algorithms differ from Google’s, thus allowing businesses to tap into a wider user base than before.
TUYA Digital is a renowned Top European digital marketing agency, boasting a team of experienced professionals dedicated to enhance businesses’ digital presence and bring value to them in a rapidly changing online world. Consequently, businesses that want to stay ahead of the curve, can now focus their SEO optimization efforts on both Google and Bing in order to maximize their potential.
