In his latest TechCrunch+ column, growth marketing expert Jonathan Martinez explains ways to use conversion rate optimization (CRO) experiments to refine your business’s messaging, increasing the chances of success. Martinez explains that through the use of consistent measuring methodology, companies can identify 10-20% wins in conversion rates. By assessing the multiple CRO experiments that Martinez sets forth, companies can streamline their efforts and save money in the long run.
For further insights into the intricacies of starting a business, Dominic Madori-Davis turned to Paul Judge, the incoming chairman of Softbank’s Open Opportunity Fund – a fund created to qualify founders from traditionally marginalized communities. Talking on the tight-knit relationship-based model that defines venture capital, Judge advised startups not to be overly reliant on getting access to meetings through a “warm intro”. Instead, he advocated for taking a self-initiative for success.
Cost-cutting in the cloud is easily achievable; it simply requires visibility and transparency. In his TC+ article, Naveen Zutshi from the enterprise software company Databricks advises startups to focus not on transitioning on-premises, but instead, to aim for visibility into cloud-based spending. By providing visibility and monitoring their spending, Databricks was able to reduce their IT budget by 25%.
Cold emails are a great way of reaching out to potential investors, but there is an art to sending one. To maximise its effectiveness, Haje Jan Kamps advises to keep email short and make sure that it aligns with the investor’s thesis. Kamps also includes two email templates in his TC+ article: one written by himself, the other written by ChatGPT.
Finally, Tim De Chant and Ron Miller’s article in TC+ discusses the 2030 Google Cloud Sustainability Survey, which suggests that executive resolve for sustainability projects is dissipating. Although many organisations are self-reporting on their ESG ventures, the survey found that 59% of respondents had exaggerated their figures. To combat this, De Chant and Miller suggest that startups can use their data collection processes to rein in any false reports.
