Opera, the leading European browser developer, has welcomed Apple’s decision to open the iOS platform to alternative browser engines in response to the European Digital Markets Act (DMA). Opera plans to introduce a revolutionary web browser for iOS devices called Opera One, which will incorporate artificial intelligence (AI) capabilities and a robust engine to enhance the browsing experience for iPhone and iPad users.
The enforcement of the DMA in March 2024 is seen as a significant moment by Opera, as it will promote competition and provide iOS users with a wider range of browser options. Jørgen Arnesen, EVP Mobile at Opera, expressed his enthusiasm for this development, stating, As the leading European browser developer, we embrace the changes introduced through the DMA, aimed at fostering competition and offering users a more diverse selection of browsers on iOS. We intend to deliver on this with the AI-centric Opera One for iOS.
Arnesen also praised Apple’s commitment to providing users with a choice of browsers, saying, Furthermore, we are excited to see the confirmation that Apple will also implement a browser choice screen for iOS, making it easier for users to choose their favorite browser as default also on their mobile devices.
Opera has been actively exploring the integration of AI in its browsers since early 2023. The company has already introduced the Aria browser AI across its major offerings and completely revamped its flagship desktop browser, leading to the development of Opera One. 2024 is expected to be a year of further advancements in AI integration within Opera’s products.
Arnesen also highlighted the broader implications of the EU DMA and expressed Opera’s support for extending these new freedoms to iOS users globally. He spoke about the exciting technical possibilities that lie ahead, stating, Beyond the new frameworks and APIs for alternative browser engines, we are also very excited about the new interoperability request form Apple announced, that will allow developers to submit additional requests for interoperability with iPhone and iOS hardware and software features. We applaud the directional changes and can’t wait to showcase the new Opera One for iOS that will put AI in focus.
As part of its commitment to innovation, Opera is preparing to invest significantly in a key AI infrastructure project based in Europe. This investment demonstrates Opera’s dedication to pushing the boundaries of browser technology and AI integration.
Opera’s announcement comes at a time when competition and user choice in the digital marketplace are being prioritized. With the launch of Opera One, iOS users can look forward to a more dynamic and personalized browsing experience, thanks to the innovative AI-powered capabilities of the browser.
In conclusion, Opera’s introduction of Opera One, an AI-powered web browser for iOS, is a testament to the company’s commitment to embracing the changes brought about by the European DMA. This move will increase competition, offer users a wider selection of browsers, and elevate the browsing experience for iPhone and iPad users. With its focus on AI integration and dedication to pushing the boundaries of browser technology, Opera is poised to make a significant impact in the mobile browsing landscape.
