News Corp, the global media conglomerate, has recently partnered with OpenAI in a groundbreaking deal that allows the use of content from News Corp-owned publications to train large language models. This collaboration will result in ChatGPT users accessing content from these publications when relevant queries are raised.
News Corp CEO Robert Thomson emphasized the significance of this agreement, stating that it sets new standards for veracity, virtue, and value in the digital age. The undisclosed financial terms of the deal have sparked speculation, with reports suggesting it could potentially be worth over $250 million over a five-year period.
On the other side of the Atlantic, the UK is planning to establish AI safety offices in San Francisco, under the AI Safety Institute (AISI). The move aims to assess the risks associated with new AI systems and signifies the UK’s commitment to becoming a global leader in AI safety research.
The AISI’s expansion to San Francisco aligns with UK Prime Minister Rishi Sunak’s vision of creating a hub for AI research and safety in the country. The UK’s Secretary of State for Science, Innovation, and Technology, Michelle Donelan, hailed the move as a pivotal moment in the nation’s efforts to study AI risks and potential from a global perspective.
In related news, Scarlett Johansson raised concerns about the use of her voice in OpenAI’s new model, GPT-4o, which can simulate human-like voices. Johansson revealed that despite being contacted by OpenAI’s CEO Sam Altman for voice contributions, she declined, only to discover similarities between the model’s voice and her own. OpenAI decided to pause the use of the voice, acknowledging Johansson’s reservations.
Switching gears to tech industry developments, Snapchat’s parent company Snap Inc. has announced plans to ramp up investments in AI and machine learning to enhance user experiences and personalized ad campaigns on the platform. The move comes as Snap aims to strengthen its ad business following challenges posed by the pandemic and changes in user tracking protocols.
Similarly, Google showcased new AI-powered ad features at its annual Google Marketing Live event in New York City. These features aim to enhance marketers’ capabilities in generating compelling ads and responses, positioning Google as a leading force in AI-driven advertising creativity.
These developments underscore the increasing role of AI in reshaping digital content creation, user experiences, and advertising strategies across various industries. As companies continue to leverage AI technologies, collaborations, and innovations, the digital landscape is poised for further transformation in the coming years.
