The revolution of artificial intelligence is predicted to be game-changing for social media networks as a whole. OpenAI, an industry behemoth, is widely considered to be the leader in the AI space. Facebook, now under the guise of Meta, is aiming to make a very strong challenge to that status quo by pushing the boundaries of artificial intelligence. Mark Zuckerberg’s ambitious attempts to integrate AI into both Metavers and the core Facebook products is paving the way for an era of unprecedented digital transformations.
Meta’s advantage lies in possessing a large, but aging, omnichannel platform which houses over two billion monthly active users. Additionally, their suite of established applications, such as WhatsApp and Instagram, continue to be widely popular amongst the youth demographic. Along with this comes the re-structuring of the company’s data centers which are undergoing a transformation for enhanced AI capabilities. With its LlaMa and SAM projects, Meta looks to create an AI-driven environment which will be able to generate targeted ads, as well as customer services for businesses.
Meta plans to take on big names such as OpenAI, Microsoft and Google, in the race for dominance in the AI sector. Despite increasing criticisms, the CEO seems to remain confident of their team’s capabilities and their focus on AI, citing further innovation like the development of Chat Experiences on WhatsApp and Messenger, Visual Authoring Tools for Facebook and Instagram posts, and Multi-module and Video Experiences.
Based in Menlo Park, California,Meta is the product of the now defunct Facebook. As a result, criticisms and lawsuits linked to data privacy and the Cambridge Analytica scandal were a nasty burden to carry. Unsurprisingly, this caused a shift in the company’s business focus, particularly on artificial intelligence which has been viewed as key in reviving the company’s standing in the market.
The driving force behind Meta, Mark Zuckerberg, is determined to make a success of their AI portfolio. Zuckerberg is no stranger to AI innovation as he started a department back in 2013 and this has been credited in the rise of Instagram’s powerful networks. The titanic battle between Meta and OpenAI is sure to be an intriguing one with both rivals vying for dominance in the AI space. It will be interesting to see if Meta’s bold ambitions will reap dividends in their challenge against tech giants.
