OpenAI has partnered with global news publisher Axel Springer to integrate journalism into its AI technologies. Through this collaboration, OpenAI’s popular chatbot, ChatGPT, will now be able to deliver summaries of content from various Axel Springer brands, including Politico, Business Insider, and Bild and Welt. Notably, this will also include paywall content that typically requires a subscription to access. The partnership will not only enrich the user experience of ChatGPT but also allow OpenAI to train its language models using high-quality content from Axel Springer’s media brands. In addition, the collaboration will support Axel Springer’s existing AI-driven ventures that leverage OpenAI’s technology.
Users interacting with ChatGPT will receive answers to their queries with proper attribution to the relevant Axel Springer publication as the source. The chatbot will provide links and citations, allowing users to access the full articles and explore additional information. This transparency aims to enhance trust and provide users with further insights from the published pieces.
The integration of content from Axel Springer brands into ChatGPT’s responses is expected to commence in the first quarter of 2024. Users will have access to summaries of breaking news as soon as articles are published, ensuring an up-to-date experience.
Mathias Döpfner, CEO of Axel Springer, expressed excitement about this first of its kind partnership and stated that they aim to explore the potential of AI-empowered journalism in enhancing quality, societal relevance, and the overall business model of journalism. OpenAI’s COO, Brad Lightcap, emphasized that the collaboration with Axel Springer will offer people new avenues to access real-time news content through their AI tools. He also highlighted OpenAI’s commitment to working with publishers and creators worldwide to ensure they can leverage advanced AI technology and new revenue models.
This partnership between OpenAI and Axel Springer represents a significant step towards integrating AI and journalism for the benefit of users seeking reliable and timely information. By utilizing the expertise and content of established media brands, ChatGPT aims to provide an enhanced user experience while supporting the sustainability of journalism in the digital age.
