Objective Inc., the multimodal search startup, has recently announced its emergence from stealth mode and the successful closure of a $13 million funding round. The funding was led by Matrix, with Two Sigma Ventures and other investors also participating. Objective aims to revolutionize traditional keyword-based search by introducing a low-code platform that enables the development of multisearch applications.
Compared to conventional search engines like Google Search or DuckDuckGo, Objective’s search applications possess several distinguishing features. Firstly, they can process input and output in various formats, including text, images, video, and audio. Additionally, Objective’s proprietary search engine generates contextually relevant results, allowing users to search using natural voice commands or combine different types of queries. Furthermore, the system learns over time to optimize its search results based on user behavior.
Objective’s underlying technology is based on multimodal search, a concept that has been in existence for several years. The company aims to become the go-to solution for developers seeking to integrate multimodal search into their websites and applications.
The startup was founded by machine learning experts who previously worked at major tech companies such as Apple, Amazon, Google, Meta Platforms, and Twilio. Its CEO, Pablo Mendes, highlighted the importance of search applications understanding user intent and expressed his belief that Objective would enable developers to meet these expectations.
The company has already established partnerships with prominent platforms such as The Information and Dribbble. The Information, a renowned technology news website, hopes to enhance user engagement by incorporating Objective’s search capabilities, enabling natural language queries. Dribbble, a talent showcase platform for digital artwork, found that Objective’s ability to combine image search with understanding inconsistent or limited metadata outperformed its own search tools.
Objective’s platform is now available, with pricing based on factors such as the company’s size, data volume, and monthly search query volume. By delivering advanced multimodal search capabilities to developers and businesses of all sizes, Objective aims to transform the way people search and interact with information online.
