South African expertise used to provide real-time data for Tour de France
NTT DATA’s South African Team is revolutionizing the Tour de France and Tour de France Femmes avec Zwift by implementing cutting-edge technology and data-driven innovation. The team is leveraging cloud computing, data analytics, machine learning, digital twins, and Gen AI to enhance the overall fan experience of one of the most widely watched sporting events in the world.
The Tour de France garners a global viewership of over 3.5 billion, making it a major spectacle in the world of sports. With a decade of collaboration with Amaury Sport Organization (A.S.O.), the organizers of the Tour de France and Tour de France Femmes avec Zwift, NTT DATA has significantly improved fan engagement and race operations.
By equipping riders, vehicles, and race infrastructure with IoT sensors that transmit real-time data, NTT DATA’s South African team is able to provide detailed insights into the iconic cycling event. This data-driven approach not only benefits fans by offering real-time information but also enhances the overall race experience for both participants and organizers.
Lauren Wortmann, VP of Cloud and Enterprise Applications at NTT DATA Middle East and Africa, expressed the company’s commitment to using innovative technology to bring fans closer to the action. With IoT sensors on bikes and in-race vehicles capturing millions of data points, NTT DATA is able to create insightful visualizations that are accessible across multiple platforms in real-time.
The Tour de France and Tour de France Femmes have truly become a showcase of NTT DATA’s innovative technology and managed services. Through their comprehensive use of cloud computing, data analytics, machine learning, and AI, the South African team is setting new standards for how technology can enhance the spectator experience in major sporting events.
In conclusion, the integration of advanced technology and data analytics by NTT DATA’s South African Team is revolutionizing the Tour de France and Tour de France Femmes avec Zwift. With a focus on elevating the fan experience through real-time data insights, the team is setting a new benchmark for the intersection of technology and sports entertainment.
