This April marks 40 years since legendary artist manager Doc McGhee launched his McGhee Entertainment enterprise. In celebration of this milestone, IQ Magazine’s latest edition (IQ 118) provides detailed insight into the minds behind Rome’s Måneskin’s sell-out Loud Kids tour. This was accompanied by a discussion between IQ’s deputy news editor Lisa Henderson and the women-led production company Ginger Owl – which is celebrating its 10-year anniversary.
In addition to this, the magazine covers the popular ChatGPT software used in the live music sector, and sheds light on the changes in Austria’s live entertainment business. Additionally, Adam Woods examines the necessary innovation key to meeting customer expectation in venues and Rebecca Kane Burton discusses her experience of living and working with cancer.
IQ Magazine is available online now and the physical issue will arrive on desks within the week. Those interested in the assortment of essential live music industry features, opinion and analysis, can subscribe to the magazine for only £6.25 a month.
Doc McGhee is a legendary US artist manager who founded the company, McGhee Entertainment, in 1983. The company is founded on the old school principle of word-of-mouth marketing and artist development and has extended its legacy through strategies such as mobile marketing and digital music downloads. With clients such as Bon Jovi, AC/DC, KISS and other big names, the company has become a dominant force in the industry.
The Italian rock band Mańeskin have gained worldwide success with their hit single “The loud kids”. They are one of the best-selling Italian artist’s of 2020, selling out the majority of their shows even in virtual formats. Their Loud Kids Tour took the world by storm in 2021 and was highly successful, selling out their shows in several cities across Europe and in their native Italy.
The women-led production company, Ginger Owl, was founded in 2013 by three experienced industry professionals; Michelle Shobe, Florence Sheils and Kristina Dougherty. They offer production services such as staging, audio, video, lighting and pyrotechnics. Ginger Owl has worked with some of the biggest names in the music industry such as Garth Brooks, Shania Twain, and more.
ChatGPT is a popular software used in the live music sector, with the potential to provide greater insights into customers’ habits and needs. It is able to understand the language of each customer, so it can provide more customer-specific services. As the live music industry is increasingly looking towards data and automation, ChatGPT is becoming an invaluable tool for many venues and businesses.
