Myntra, a fashion ecommerce platform owned by the Flipkart group, recently incorporated ChatGPT with its search tool to improve the experience of its consumers. Dubbed MyFashionGPT, this new function will enable shoppers to search their desired products and clothing items using natural language in text and simplify their product discovery journey. Users will be shown six options depending on the type of query regarding clothing, accessories, top wear, bottom wear, footwear, and makeup.
Myntra has also recently launched MyStylist, a virtual AI-driven styling guide that assists users with styling suggestions and is available in 11 languages. It allows shoppers to get advice on the right outfit to suit any occasion or activity from professional stylists.
Myntra was founded in 2007 and has grown manifold since then, making it one of the trusted online platforms for fashion ecommerce. It is known for its broad selection of products with some of the best deals on clothing and accessories. It also provides a secure shopping option to its customers and offers hassle-free fast delivery and returns. Myntra is focused on its commitment to provide users a great online shopping experience.
