Google’s new AI generative search engine is changing the traditional search experience. Instead of the old-school list of blue links, the new search engine uses an AI engine that summarizes information from multiple sources automatically. This synthesizes information for users, eliminating the need for keyword searches and visits to multiple sites to gather information. The new AI-driven search engine moves Google away from the information gathering business and into the information editing business. However, the generative AI engines can make mistakes and hallucinate, providing inaccurate or misleading answers. To verify the accuracy of the responses, users must double-check sources listed on the side.
Google’s trial run for the Search Generative Experience will end in December of this year, and the company has not set a release date yet, but early access is available for users who sign up. The launch of ChatGPT last year was a game-changer in the generative AI space, and its ability to answer almost any question in a unique way helped it become the fastest-growing online consumer product in history, reaching 100 million users in two months. Microsoft quickly invested in OpenAI, the creators of ChatGPT, and integrated its AI technology into Bing Search, leading to a 16% increase in traffic. Google also came out with Bard, a generative AI engine that offers a more conversational experience than ChatGPT.
Testing Google’s AI search engine, Imad Khan, a senior reporter covering Google and internet culture, found that while the AI was able to provide answers, some questions required additional research. For instance, Khan asked if his Hit Box fighting game controller without the traditional arcade stick would be legal in the 2023 season. While Google’s generative AI correctly stated that Hit Box would be legal, it did not explain why. Khan had to go to DashFight, the source, to learn that a firmware update had made the controller rule compliant. The melding of generative AI makes some Google searches faster, but it has the potential to disrupt the online ad-driven search economy, where Google Search is the main way many websites gather traffic.
Frequently Asked Questions (FAQs) Related to the Above News
What is Google's new AI generative search engine?
Google's new AI generative search engine is a revolutionary technology that synthesizes information from multiple sources automatically, eliminating the need for keyword searches and visits to multiple sites to gather information.
How does Google's new AI-powered search engine work?
Google's new AI-powered search engine uses an AI engine that summarizes information from multiple sources automatically. This technology synthesizes information for users, eliminating the need for keyword searches and visits to multiple sites to gather information.
What are the benefits of using Google's new AI search engine?
The benefits of using Google's new AI search engine include faster access to information, elimination of the need for multiple searches and visits to different websites, and more efficient knowledge gathering for users.
Is Google's new AI search engine accurate?
Google's new AI search engine is generally accurate but may make mistakes and hallucinate, providing inaccurate or misleading answers. Users must double-check sources listed on the side to verify the accuracy of the responses.
When does Google plan to release its new AI search engine?
Google has not yet set a release date for its new AI search engine, which is currently being tested but scheduled to end its trial run in December of this year.
How does Google's new search engine differ from traditional search engines?
Google's new search engine differs from traditional search engines by using an AI engine that synthesizes information from multiple sources automatically, eliminating the need for traditional keyword searches and visits to multiple sites to gather information.
Can Google's new AI search engine disrupt the online ad-driven search economy?
Google's new AI search engine has the potential to disrupt the online ad-driven search economy, where Google Search is the main way many websites gather traffic.
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