Today, Mozilla, the well known tech organization, has revealed the acquisition of Fakespot, a startup that aids shoppers in recognizing phony or unsteady surveys. No data with respect to the money-related particulars of the arrangement were unveiled. Utilizing AI and machine learning, Fakespot is fit for recognizing designs and similitudes between reviews, in this way perceiving which ones are probably going to be false or misleading. It additionally gives a rating or grade for items, helping purchasers in settling on educated purchasing choices.
Mozilla expresses that they will try to keep on improving the Fakespot experience for its numerous devoted clients and aim to introduce Fakespot highlights to Firefox gradually. The organization says this will permit Firefox clients to have a dependable shopping instrument that can give them more trust in the items they buy.
Fakespot is another organization set up in 2016 in New York City, offering a site page and program augmentation that can help customers distinguish false surveys on any web-based shopping stages, for example, Amazon, Yelp, TripAdvisor and more. As of late, reports have demonstrated that people are utilizing counterfeit AI visit bots to compose surveys for items on Amazon. Be that as it may, Fakespot is prepared to manage the entirety of these conceivable circumstance and gives a protected option to clients while they shop on the web.
Mozilla also initiated a recently established organization recently called Mozilla.ai, dedicated to creating AI that is open source and dependable. These efforts are all aimed at enhancing online shopping experience and helping customers make better decisions while shopping online.
The CEO of Mozilla, Steve Teixeira, expressed in a blog post that this acquisition will bring greater trust to Firefox and its customers. Due to this acquisition, customers can trust the fact that any tool that is integrated with Firefox can be used with confidence. The addition of Fakespot’s capabilities will ensure that Firefox customers are the most prepared while shopping online.
