AI is set to take the spotlight at the upcoming Possible conference this week at the Fontainebleau Miami Beach hotel. With at least 21 sessions featuring AI in their headlines, the topic will dominate discussions at the event. MMA Global, a key supporter of Possible, will be introducing its AI leadership coalition comprised of over 300 marketers from 160 companies to drive AI advancement in the industry.
Greg Stuart, CEO of MMA Global, emphasized the importance for marketers to navigate through the noise surrounding AI to effectively leverage its capabilities. The organization aims to accelerate marketers’ adoption of AI through the development of guides and experimental research to identify key strategies for success.
Various studies and experiments using machine learning, including unsupervised AI, were conducted by MMA, with notable brands like General Motors, Bayer, MLB, and Shell participating. The results showed a significant 149% increase in digital marketing impact, impressing Stuart who described the figures as unprecedented.
Among the brands set to present at the event are Hershey, Colgate Palmolive, Mars, Progressive Insurance, and Mastercard. Possible anticipates an attendance of 3,000 individuals seeking insights on marketing, media, technology, and culture, with a sprinkle of celebrity appearances including Janelle Monáe, Pitbull, and Ashanti.
