Mintel, a leading market research company, has introduced an innovative AI platform called Mintel Leap, which is set to revolutionize the field of market research. This groundbreaking platform has the capability to instantly answer complex questions, enabling businesses to conduct research in a more efficient and effective manner.
Mintel Leap is built on Mintel’s proprietary research and analyst expertise, making it a closed-loop, generative AI platform. Through the utilization of cutting-edge AI technology, billions of data points and years’ worth of Mintel’s unparalleled analyst knowledge can now be discovered and summarized in a matter of seconds.
With Mintel Leap, brands can receive succinct responses to their everyday prompts, ranging from analyzing changing demographics to providing an analysis of the competitive landscape in various industries. This platform simplifies the process of understanding new categories or shifting consumer trends, allowing professionals of all levels to quickly grasp essential information and dedicate more time to value-added work.
Matt Nelson, the CEO of Mintel, expressed his excitement about Mintel Leap, stating that it is a game-changer in the field of AI. Nelson highlighted the significance of incorporating AI into business practices to enhance organizational efficiency. Mintel Leap eliminates information overload and empowers clients to gain data-driven insights faster than ever before, enabling them to make well-informed decisions quickly and confidently.
One of Mintel’s clients, McKellen Ma, General Manager of Ruder Finn China, praised the positive impact of Mintel Leap on their insights discovery process. Ma emphasized the increased efficiency and effectiveness experienced by their team since implementing Mintel Leap, noting the ease in navigating comprehensive Mintel insights. Ma praised the seamless integration of AI technology within Mintel Leap and credited Mintel’s commitment to staying at the forefront of technological advancements.
Mintel Leap brings a wealth of possibilities to the marketplace, allowing businesses to harness the power of AI for improved operational efficiency, product development, and marketing strategy. This innovative platform has the potential to transform how market research is conducted and give organizations a competitive edge.
As Mintel continues to innovate and explore new technological advancements, the launch of Mintel Leap demonstrates their commitment to providing clients with valuable insights that drive success in today’s dynamic business landscape. The market research industry can expect further advancements and exciting developments as Mintel leverages AI to reshape the way businesses gather intelligence and drive growth.
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