Mintegral, a programmatic subsidiary of Mobvista, a leading advertising technology company, has introduced an advanced model for precise user acquisition (UA) called Target CPE (Cost Per Engagement). This innovative model utilizes machine learning predictions to help advertisers achieve their lifetime value (LTV) goals. Customers who have adopted this new model have seen an increase of up to 20% in return on investment.
Target CPE optimizes UA bids by taking into account the cost of triggering in-app events. Operating on an Optimized Cost Per Install (oCPI) model, it adjusts the cost per install dynamically based on user-level data, ensuring the acquisition of high-quality users. This emphasis on user quality before ad budget allocation has proven to be an effective ROI driver, enhancing overall campaign performance.
Designed specifically for app companies looking to scale in-app purchases, boost conversions, and enhance in-app revenue across various sectors such as gaming apps, e-commerce shops, or subscription-based services, Target CPE has shown promising results. Advertisers implementing this model have observed stable cost per engagements and payment rates, even as spending levels increase. This indicates that Target CPE enables advertisers to achieve sustained user growth and spending milestones, all while managing cost per engagement effectively.
Erick Fang, Mobvista’s Chief Product Officer, expressed excitement about the launch of Target CPE, highlighting the company’s dedication to innovation in the programmatic ad space. The introduction of this advanced UA model aims to deliver exceptional results for clients, fostering growth and maximizing ROI.
Furthermore, feedback from trial developers like Anton Poleschuk, User Acquisition Manager of MyTona, underscores the positive impact of Mintegral’s Target CPE campaign. Poleschuk noted that the campaign significantly assisted in acquiring more paying users for the Cooking Diary product, effectively meeting their Return on Advertising Spend (ROAS) objectives. With Mintegral’s support, MyTona achieved a larger market share in the user acquisition landscape.
Mobvista’s technology-driven approach to app business growth, powered by advanced machine learning, emphasizes meaningful user engagement, efficient user acquisition, and revenue optimization. To learn more about Mobvista and its suite of software solutions, visit their official website at www.mobvista.com.
