Kya Sainsbury-Carter recently made history when she took the helm of Microsoft Corp’s $18 billion ad business, becoming the first woman ever to lead the thrust to drive the company’s digital-advertising sector to another level. The tech giant’s game plan involves its investment in artificial intelligence chat technology, and Sainsbury-Carter is no stranger to its deployment. With Microsoft owning a 49 percent stake in OpenAI, a startup from which the powerful chatbot ChatGPT originates, integration of ChatGPT within its Bing search engine has provided an avenue to add paid advertising links in chat results.
With the new developments, Microsoft is set to transform its ad business with the help of ChatGPT AI. Sainsbury-Carter brings in her 17 years of expertise gained while working within the top ranks of the Microsoft family, providing a unique vantage point to monitor the progress made with the incorporation of this technology.
Microsoft is a global leader in the technology industry, boasting a presence in over 190 countries, while providing an extensive list of services and products to businesses and people alike. The company has over 1.2 billion users worldwide, making it one of the biggest tech firms. Microsoft’s mission is to “empower every person and every organization on the planet to achieve more”. The availability of AI-driven chatbots and the potential for active advertising links provides their customers with more options for smooth and efficient customer service.
Kya Sainsbury-Carter, the CEO of Microsoft’s digital-advertising business, has had a steady rise to the top. Having worked for Microsoft since 2003, she is well-equipped to take the company’s ad business to new heights. Her expertise in the industry and her understanding of the importance of innovation have proven to be invaluable when it comes to incorporating chatbot technology and other advanced features for greater efficiency. Her tenure as the first woman to lead this business emphasizes the presence of strong females in business and provides an example of success that can be replicated in many other industries.
