Microsoft recently flexed its AI muscles by announcing enhancements to its popular chatbot, ChatGPT, in addition to updates to Bing and other cloud services. In partnership with OpenAI, ChatGPT has been updated to integrate live Bing search results, allowing users to access data up to the present day. Furthermore, businesses can use a plug-in to get their services on Bing, improving customer accessibility. Google, Microsoft’s closest competitor, has also introduced changes to its search engine, while Microsoft is exploring the potential of using Bing for ad placements. Through copilot plug-ins, cloud services now have AI-based assistant capabilities to help tackle common tasks like booking travel. Finally, Microsoft intends to preview an AI assistant in June that is exclusive to Windows.
Microsoft is an American tech giant that has been present in the market since 1975. Founded by Bill Gates and Paul Allen, the company has grown to become one of the largest tech companies in the world. Initially known for its personal computer line, Microsoft expanded rapidly into software, cloud computing, and video games. They now provide products and services from gaming consoles to Azure Infrastructure-as-a-Service. Microsoft is also dedicated to AI research, with products focused on enabling the machine learning capabilities of software.
Yusuf Mehdi, the Microsoft Consumer Chief Marketing Officer was the key decision-maker in this recent announcement. A self-starting tech enthusiast, Yusuf has held various senior positions in the company over the last 25 years. He is a respected figures in the tech and gaming industry and has been actively associated with Microsoft’s global marketplace strategy. His oversight of Microsoft’s entertainment services business ultimately led him to drive digital transformation initiatives in the company.
