Microsoft is set to showcase its popular artificial intelligence product, Copilot, during the highly anticipated Super Bowl LVIII on Sunday, February 11. In a recent blog post, Microsoft executive Yusuf Mehdi expressed his excitement about celebrating the transformative power of AI and how Copilot has enabled people to accomplish previously unattainable tasks.
To coincide with the Super Bowl ad launch, Microsoft has also given Copilot a new and improved streamlined look and feel on both web and mobile platforms. This announcement marks one year since Microsoft introduced AI-powered services through Bing Chat. Mehdi highlighted the rapid growth of Copilot, with users having created over 5 billion chats and 5 billion images so far.
Microsoft released its ad spot on YouTube on February 7, labeling it as their Game Day Commercial. The video showcases the various ways in which Copilot can assist users, such as generating code, content, and images. This is not the first time Microsoft has advertised during the Super Bowl, having aired at least six other ads in previous years.
Interestingly, there were earlier reports suggesting that AI-related ads would be absent from this year’s Super Bowl. However, it has been revealed that other companies like Etsy and Google will also be airing AI-related ads during the game.
On the other hand, crypto ads are expected to be noticeably absent from the Super Bowl. FOX recently confirmed that no crypto-related ads are planned for the event, which aligns with earlier reports from CNN. Crypto exchange Kraken confirmed that they did not place a Super Bowl ad, with their Chief Marketing Officer, Mayur Gupta, stating that the next phase of crypto marketing will focus more on education and awareness rather than hype.
While BlackRock, one of the first asset managers to introduce a spot Bitcoin ETF, has begun advertising that product in various ways, sources close to the company revealed that they have not placed a Super Bowl ad this year. It remains uncertain whether Coinbase, another prominent player in the crypto industry, will be featured, as they have aired television ads in the past.
As the Super Bowl approaches, audiences can look forward to Microsoft’s Copilot ad and the display of AI’s transformative capabilities. Although crypto-related ads will be absent from this year’s game, the crypto industry continues to evolve, emphasizing education and awareness as the next phase of marketing.
