Microsoft (NASDAQ: MSFT) recently announced that it is making its Bing chatbot and Edge web browser AI-powered with a variety of new features. Most interestingly, Bing users have now gotten full access to GPT-4 – the same engine that powers ChatGPT’s “Plus” subscription service. Before this, there was a “limited preview” of the GPT-4 version of the Bing app which has now been opened to everyone through the Bing app, web access and the Edge browser.
This move from Microsoft is certainly cost-effective for customers as it eliminates the need for them to pay for ChatGPT for access to the GPT-4 algorithm. Additionally, Microsoft announced other AI-related features like the AI Assist is now available for Edge users, which assists users in finding what they are looking for quickly and accurately.
Microsoft is a global technology leader focusing on developing and empowering people and organizations with one purpose – to make the world better. Microsoft is best known as a leading provider of software and technologies, like their well-known Windows operating system. They are also an innovator in cloud computing, AI, gaming and digital hardware.
Satya Nadella is the company’s CEO. Before his appointment, Nadella was a highly-regarded executive within Microsoft’s leadership, leading the divisions of Business Solutions and Server & Tools. He is credited for transforming Microsoft’s cloud computing division into one its highest-producing revenue centers. Nadella is a strong advocate for AI-driven capabilities and has implemented multiple AI-related projects within Microsoft, including GPT-4’s Bing integration.