Microsoft Expands AI Product Lineup to Revolutionize Sales and Customer Service
In a significant move to integrate artificial intelligence (AI) into the business environment, Microsoft has introduced Copilot for Sales and Copilot for Service as part of its new AI product lineup. These innovative offerings are specifically designed for enterprise customers and aim to enhance customer service and sales tasks by leveraging AI technologies.
The decision to launch these AI products comes in response to a Gartner study, which found that 79% of sellers today handle more customers and accounts than ever before. This indicates a growing demand for AI in sales operations, prompting Microsoft to address this need.
The Copilot products are focused on delegating routine selling activities to AI technologies such as generative AI, emotion AI, and digital humans. They offer a range of features including real-time sales insights, sales-driven tools, and AI assistance for customer relationship management. The ultimate goal is to free up employees’ time to focus on the more human-centric aspects of sales, such as understanding buyers’ needs, motivations, objections, and providing validation for their decisions.
Microsoft has strategically priced Copilot for Sales at $50 per user per month, with existing Copilot for Microsoft 365 customers being able to avail it for an additional $20 per user per month. On the other hand, Copilot for Service streamlines onboarding and case resolution, enhances efficiency, automates tasks for agents, and facilitates generative AI-driven conversations across diverse data sources. Both products can be obtained through a monthly subscription and are designed to either complement or replace human workers in core selling activities and customer service tasks.
Microsoft CEO Satya Nadella has reaffirmed the company’s dedication to AI domination and expanding the reach of Copilot’s capabilities across businesses. To support users in navigating these new AI capacities, Microsoft has also released a comprehensive beginners guide book called Microsoft Copilot for Newbies.
With the introduction of Copilot for Sales and Copilot for Service, Microsoft is transforming the way sales and customer service are conducted, leveraging AI to improve efficiency and productivity. These advancements represent a major step forward in the use of AI in the business world, offering new opportunities for enterprises to enhance customer interactions and streamline sales processes.
