Microsoft Integrates Bing Search into ChatGPT with Intent to Boost User Traffic

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Microsoft has announced that its Bing search engine will be integrated into ChatGPT, a chatbot powered by OpenAI. ChatGPT Plus subscribers will have access to the Bing search engine straight away while free users will have access to it via a plug-in. Microsoft are hoping that this integration will provide fast and up-to-date answers to users. It could also potentially increase traffic to Bing, something which has been slow since the launch of the Bing chatbot.

Microsoft has been working hard to make its products AI-integrated. Yesterday at the Build conference, Microsoft announced the launch of its AI assistant Copilot on Windows 11. Copilot is designed to help users use Windows 11, by automatically turning on relevant features, as well as answering any queries about the OS.

ChatGPT is a chatbot powered by OpenAI. It was created by a group of scientists and developers to make interaction between users and machines more natural and efficient. OpenAI is a non-profit artificial intelligence research laboratory, backed by Microsoft with Sam Altman of Y Combinator as Chairman. Its aim is to push the boundaries of AI and make sure that this technology has the potential to benefit humanity.

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