Microsoft AI is revolutionizing the online shopping experience by introducing innovative features to Bing and Edge. With the help of AI, users can now access buying guides, reviews, price match options, and other convenient tools to enhance their shopping journey. These additions come just in time for upcoming sales events like Amazon Prime Day, Walmart Plus Week, Target Circle Week, and Best Buy’s Black Friday in July.
One of the main highlights is the AI-generated buying guides on Bing. These guides are tailored to users’ shopping-related searches and provide categories, product suggestions, and detailed tables comparing items. Whether you’re looking for college supplies or any other specific products, Bing’s buying guides have got you covered. You can access them through Bing Chat or the Edge sidebar. Currently, these guides are available in the US and will soon be rolled out to other markets. As for Edge, the buying guides are starting to be introduced worldwide.
For those who prefer to research thoroughly before making a purchase, Microsoft has a solution. Bing Chat, enhanced by AI, suggests which aspects of a product to consider and can summarize online users’ reviews for you. This feature is gradually being made available worldwide, helping you save time and make informed decisions.
Once you’ve decided on a product, Microsoft’s shopping tools focus on finding you the best price. Partnering with various US retailers that offer price-match policies, Microsoft ensures that you get the most competitive price. Even after making a purchase, the feature continuously monitors the price of the item and assists you in requesting a price match if it drops. Additionally, Edge’s built-in price comparison and history features, along with automatic coupon application and cash-back offers, make the shopping experience even more convenient. The Edge sidebar also stores your shipping confirmation and tracking number information, eliminating the need to search through your inbox. These features are currently available in select markets.
With these advancements, Microsoft is simplifying and enhancing the online shopping experience for users. By leveraging AI technology, Bing and Edge provide valuable tools that cater to users’ needs and preferences. Whether it’s generating buying guides, summarizing reviews, or optimizing price comparisons, Microsoft AI is revolutionizing the way we shop online.
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