Meta, formerly known as Facebook, is making significant advancements in its generative artificial intelligence (AI) technology with the development of an AI image generator that the company claims is unmatched in its capabilities. The tech giant is also ramping up the development of several other generative AI features for its apps, including a labeling system that allows creators to identify images as generated by Meta AI.
Screenshots shared by developer Alessandro Paluzzi reveal that not only content creators but also Meta itself can label content as being created using its AI tools. While Meta declined to comment on the matter, the credibility of the screenshots suggests that the company is indeed working on consumer-facing generative AI tools.
As Meta prepares to unveil these innovative AI tools for consumers, it is essential for the company to equip its social media ecosystem with tools that can label AI-generated or modified content. This move comes in response to a recent request from the White House for various AI development companies, including Meta, to adopt AI safety measures. Indeed, Meta has been quite transparent in recent months regarding its AI technology and its commitment to complying with safety guidelines.
The AI image generator developed by Meta, known as CM3Leon (pronounced chameleon), operates differently from other diffusion models such as DALL-E, Stable Diffusion, and Midjourney. Instead of using noise addition and subtraction techniques to create images, CM3Leon is a transformer model that evaluates the relevance of input data to construct images, making the training process faster. To train CM3Leon, Meta utilized licensed images from Shutterstock.
However, Meta’s endeavors extend beyond just AI image generation. According to Paluzzi, the company is also working on other AI features like a message summary tool and tools for editing Stories on Instagram. While the precise availability dates for these AI tools on Facebook and Instagram remain uncertain, it is encouraging that Meta is actively taking steps to label AI-generated content, aiming to prevent incidents similar to the viral spread of an AI-generated image depicting a Pentagon explosion in May.
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In conclusion, Meta’s pursuit of unrivaled AI technology, particularly its AI image generator, showcases its commitment to innovation. With the development of a labeling system for AI-generated content, the company aims to create a safer social media environment. As the release dates for these AI tools draw closer, users can anticipate a range of cutting-edge features designed to enhance their social media experiences on platforms such as Facebook and Instagram.
