Meta, the parent company of Facebook, is set to launch AI-powered chatbots with distinct personalities for its platforms, including Facebook, Instagram, and Threads. These chatbots aim to improve user retention and will feature unique skills and characteristics.
According to sources familiar with Meta’s plans, the chatbots, referred to as digital companions, are expected to debut as early as September. They will come in various personas, such as a surfer-style AI capable of providing travel recommendations and even one that communicates in the style of Abraham Lincoln. These AI chatbots will be equipped to offer suggestions, assist with searches, and engage in general conversations to entertain users.
Although Meta declined to comment on the specifics of the report, this move aligns with Meta CEO Mark Zuckerberg’s statements during the company’s quarterly earnings call. He mentioned the development of AI agents to support users in assistant and coaching roles, reflecting the potential capabilities of these new chatbots. Additionally, Zuckerberg expressed a focus on enhancing retention for Threads, Meta’s rival to Twitter.
Threads has faced a decline in user engagement, with over half of its initial 100 million users reportedly losing interest in the app. Zuckerberg acknowledged this drop during the earnings call, stating that while not ideal, it was within expectations. Threads may be struggling due to its launch without key features available on its primary competitor, such as basic functions like hashtags. Moreover, the absence of a web version limits the app’s accessibility exclusively to mobile devices. While updates are in progress to address these shortcomings, it remains uncertain whether the rumored chatbots will arrive first.
In summary, Meta plans to introduce AI-powered chatbots on its platforms, aiming to enhance user retention. These chatbots will possess distinct personalities and skills, capable of providing recommendations, search assistance, and engaging conversations. The deployment of these chatbots aligns with Meta’s focus on AI assistance and improving retention on Threads. As the development progresses, users can anticipate a more interactive and entertaining experience across Meta’s platforms.
