Meta Platforms, the parent company of Facebook, is getting ready to introduce a captivating lineup of chatbots infused with personalities as early as September. These AI-powered chatbots are being developed to engage users on Meta’s social media platforms and enhance their overall experience. The company has been working on prototypes that allow chatbots to engage in discussions that resemble human-like conversations.
According to insiders familiar with the plans, Meta is exploring various chatbot personalities to diversify its offerings. For instance, one chatbot is being designed to speak in the manner of Abraham Lincoln, while another will provide travel advice with a laid-back surfer vibe. These personality-packed chatbots will not only offer a fresh search experience but also provide personalized recommendations.
The decision to launch personality-driven chatbots comes as Meta Platforms grapples with retaining users on its text-based app called Threads. Since its launch on July 5, the app has witnessed a significant decline in its user base. Consequently, Meta is now keen on improving user engagement and overall retention on Threads.
In its recent earnings report, Meta Platforms disclosed robust growth in its advertising revenue while also surpassing market expectations for the projected third-quarter revenue. This positive performance can be attributed to Meta’s focus on emerging AI technology and its cost-cutting measures, which have included a significant reduction in its workforce with around 21,000 employees being let go since last autumn.
Notably, Apple is also said to be developing similar AI offerings to Meta’s chatbots, drawing inspiration from OpenAI’s ChatGPT and Google’s Bard. Reports suggest that Apple has created its own framework called Ajax for building large language models and is even testing its own chatbot, which some engineers are unofficially calling Apple GPT.
Meta Platforms, formerly known as Facebook, continues to innovate and improve its offerings. By unveiling personality-rich chatbots, the company aims to enhance user engagement and provide a more tailored and interactive experience on its social media platforms. Through their distinct personalities and abilities to hold conversations, these chatbots will offer new search capabilities and personalized recommendations. Meta’s forthcoming launch of AI-powered chatbots is anticipated to be a significant step in reshaping user interactions within its social media ecosystem.
Frequently Asked Questions (FAQs) Related to the Above News
What are chatbots infused with personalities?
Chatbots infused with personalities are AI-powered chatbots developed by Meta Platforms to engage users on their social media platforms, providing a more interactive and tailored experience. These chatbots are designed to resemble human-like conversations and offer distinct personalities.
What types of personalities are Meta Platforms exploring for their chatbots?
Meta Platforms is exploring various personalities for their chatbots. For example, one chatbot is being designed to speak like Abraham Lincoln, while another will provide travel advice with a laid-back surfer vibe. The goal is to diversify the offerings and provide a fresh search experience for users.
Why is Meta Platforms launching personality-driven chatbots?
Meta Platforms aims to improve user engagement and overall retention on its text-based app called Threads. Since the app's launch, it has experienced a decline in its user base. Personality-driven chatbots are expected to enhance the user experience, increase engagement, and provide personalized recommendations to retain users.
How has Meta Platforms been performing financially?
According to Meta Platforms' recent earnings report, the company has disclosed robust growth in its advertising revenue. It has also surpassed market expectations for projected third-quarter revenue. Meta's focus on emerging AI technology and cost-cutting measures, including significant workforce reduction, has contributed to its positive performance.
Is Apple developing similar AI offerings to Meta Platforms' chatbots?
Yes, reports suggest that Apple is also developing similar AI offerings inspired by OpenAI's ChatGPT and Google's Bard. Apple has created its framework called Ajax for building large language models and is even testing its own chatbot, unofficially referred to as Apple GPT, according to some engineers.
How does Meta Platforms aim to reshape user interactions within its social media ecosystem?
Meta Platforms aims to reshape user interactions by launching AI-powered chatbots with distinct personalities. These chatbots will offer new search capabilities, personalized recommendations, and the ability to hold conversations like humans. The company intends to enhance user engagement and provide a more tailored and interactive experience on its social media platforms.
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