Meta Platforms, the tech giant behind Facebook, is gearing up to launch a groundbreaking series of AI-powered chatbots with distinct personalities. According to a report from the Financial Times, these chatbots will be capable of engaging in human-like conversations, revolutionizing user engagement on social media platforms.
The company, headquartered in Menlo Park, California, has been diligently working on prototypes for chatbots that can not only mimic human conversation but also offer personalized recommendations to users. These chatbots will serve as a new search function, providing users with tailored information and enhancing their overall experience.
To showcase the versatility of these chatbots, Meta is testing different personalities, including one that speaks like Abraham Lincoln and another that shares travel advice in the style of a surfer. By offering a variety of personalities, Meta aims to cater to diverse user preferences and create a more immersive social media experience.
This development comes at a crucial time for Meta, as it seeks to improve user retention on its recently launched text-based app, Threads. Since its release on July 5, Threads has experienced a significant drop in users. These AI-powered chatbots could potentially revitalize user engagement and regain the lost traction.
Meta’s efforts in the AI space extend beyond chatbots. The company has been capitalizing on the growing excitement surrounding AI technology and recently introduced a commercial version of its open-source AI model, called Llama 2. This model will be distributed through Microsoft’s Azure cloud service and run on the Windows operating system, solidifying Meta’s position as a key player in the AI landscape.
Meanwhile, Apple is also venturing into the AI domain with plans to develop AI offerings similar to OpenAI’s ChatGPT and Google’s Bard. Bloomberg News disclosed that Apple has been working on its own framework, named ‘Ajax,’ for creating large language models. The company is currently testing a chatbot internally, known as ‘Apple GPT,’ as it aims to compete in the AI market.
Although Meta declined to comment on the Financial Times report when approached by Reuters, the company’s advertising revenue has seen a robust increase in 2022, despite facing numerous challenges. Meta’s third-quarter revenue is expected to surpass market expectations, reflecting the positive impact of artificial intelligence on user engagement and ad sales.
The latest news surrounding Meta’s chatbot launch has spurred investor optimism. Meta’s shares surged by almost 8% at the end of last month, with positive second-quarter earnings driving stock performance. This surge added approximately $60 billion to Meta’s market value, showcasing the market’s confidence in the company’s future prospects.
In conclusion, Meta Platforms is preparing to introduce AI-powered chatbots with distinct personalities, aiming to enhance user engagement on social media platforms. With the ability to engage in human-like conversations, these chatbots will open up new possibilities for user interaction. As Meta faces challenges in user retention, the launch of these chatbots could provide a much-needed boost. Additionally, Meta’s foray into AI technology and its open-source AI model, Llama 2, further solidify its position in the AI landscape. Apple’s own AI endeavors indicate the competitive nature of the market, emphasizing the significance of Meta’s developments. Despite the uncertainties, Meta’s commitment to AI and its potential for revenue growth have generated positive market sentiment, positioning the company for continued success in the future.
