MediaGo, a deep learning-based intelligent advertising platform, has announced a collaboration with Amazon Publisher Services (APS) that aims to take native and display advertising to new heights. Through this partnership, APS publishers will have the opportunity to access diverse and incremental demand for their advertising inventory.
MediaGo, which is part of the Baidu Global Business Unit, is now integrated with APS’s Transparent Ad Marketplace (TAM), offering a seamless way for APS publishing partners to tap into high-quality native and display demand via MediaGo. With its deep neural network technology, MediaGo serves over 10,000 global advertisers.
The collaboration between MediaGo and APS opens up new revenue potential for APS publishers. They will be able to leverage a large pool of unique demand from top advertisers that work with MediaGo, including APAC search and eCommerce buyers who are venturing into programmatic for the first time.
APS provides cloud-based solutions that grant access to high-quality digital media inventory, including most of Comscore’s top 250 publishers. The integration empowers MediaGo advertisers to reach an additional premium traffic channel, thereby enhancing their current advertising performance.
Bryan Everett, Global Head of Third-Party Demand at APS, expressed enthusiasm about enabling this integration and highlighted MediaGo’s value to partners and APS publishers. He emphasized how the collaboration will unlock high-quality native and display advertising demand for publishers.
Brian Mun, Director of Global Partnerships for the Baidu Global Business Unit, also shared excitement about the enhanced integration. He mentioned how it will help publishers access differentiated demand for their advertising inventory and bridge the gap between publishers and global advertisers using deep learning technology.
MediaGo, as an intelligent advertising platform leveraging Baidu’s AI technology, aims to create tangible value for businesses of all sizes. With operational centers worldwide, MediaGo has successfully provided comprehensive business growth services to over 10,000 partners.
For more information about MediaGo, visit their official website: https://www.mediago.com/.
In conclusion, the collaboration between MediaGo and Amazon Publisher Services’ Transparent Ad Marketplace promises to bring native and display advertising to new heights. It offers APS publishers the opportunity to access diverse demand for their advertising inventory, while MediaGo advertisers can reach a wider audience and enhance their advertising performance. This collaboration showcases the power of deep learning technology in optimizing the partnership between publishers and global advertisers.
