Marketing Teams Utilize AI for Efficient Content Generation, SEO Boosting, and Brand Development, Saving Time and Money: Study Reveals

A new study by digital asset management platform, Bynder, has found that more than 55% of its respondents use AI to automate tasks and improve productivity in their marketing teams. Out of the 104 international clients surveyed, among them notable names such as Puma, Spotify and Canon, 54% use the technology to generate initial drafts of content for social media and landing pages. Clients also use AI to optimise content and to paraphrase, to check spelling and grammar, and to undertake research. Marketing teams are reportedly using AI to develop branding and to re-purpose content for revisited marketing campaigns. Some respondents believe that AI can enhance the quality of marketing content by tailoring messaging and improving tone of voice. Companies such as OpenAI’s ChatGPT tool is utilised in the process by artists and businesses by enhancing their SEO practices and writing product descriptions; AI can personalise website content based on browsing history, as well as engaging visitors through chatbots. However, companies and marketers have been warned not to replace human creativity with AI, but use the technology in a controlled and managed manner that enables human creative talents to flourish.