Marketing Jobs at Risk: Nearly Half of Marketers Fear Long-Term Security, UK

Nearly half of marketers in the UK are concerned about the long-term security of their jobs, as companies grapple with economic uncertainty and look to cut budgets and employees, according to a recent study from SurveyMonkey. The survey found that 71% of marketers are fearful for the security of their job, with 29% believing they could be made redundant in 2023. The challenging economic backdrop has led to squeezed budgets and downsizing of departments, with 44% of marketers reporting cuts to their team and budget in the past year. Despite these challenges, marketers are also looking to embrace AI technology as a way to optimize their work and reduce costs. While 29% of marketers see AI as a threat to their jobs, the majority (71%) do not. In fact, 49% believe that AI could handle some of their day-to-day tasks. The study highlights the need for business leaders to ensure their employees feel valued and supported during these uncertain times. By gathering and acting upon feedback from stakeholders, including employees and customers, marketers can continue to deliver impactful results for their businesses.