According to a recent report by Bobble AI, which analyzed 85 million Android smartphones, majority of men in India love using gaming apps while women prefer food, messaging and other apps. As there has been a 50% rise in Indian users’ time spent over smartphones and an increase in female participation in the workforce, the report suggests that only 11.3% of Indian women are using smartphones to access payment applications.
This analysis found that women generally have lower participation in app usage, except that messaging apps, video apps and food apps had relatively higher engagement. Interestingly, the concentration of women using payment apps and gaming applications was found to be the lowest, with just 6.1% of women actively using gaming apps.
Bobble AI is an AI-first conversation media platform and the research was conducted in a “privacy-compliant” manner using first-party data that covered 85 million Android smartphones. The report examined user data in 2022 and 2023 to identify mobile usage trends and the mindshare of Indian consumers.
The company also recently released Punjab State Dear Baisakhi Bumper Lottery Result of April 15, 2023 at punjabstatelotteries.gov.in. The results included details about the prize money, draw date and live streaming details.
Bobble AI was founded in 2020 by Girish Daga, Massimo Orselli, Ram Reddy and Saumay Bhardwaj. The team is committed to the idea of understanding, predicting and creating conversations with their users. The company’s mission is to build products that enable a communication interface with users, whether it’s messaging, video, music, photos or any other type of content. They are looking to leverage AI to take communication to the next level.
