LinkedIn has launched a generative AI tool called AI Copy Suggestions to help automate the writing part of ad campaigns on its professional network. The feature allows users to generate introductory text and headlines for their ads, using data from the LinkedIn platform to ensure relevancy. Users will also have the option to make changes if required to keep the content aligned with their brand language. LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models to enable marketers to eliminate repetitive and time-consuming tasks so that they can focus on strategic and high-value processes. The company is currently testing AI Copy Suggestions in English with a small group of customers in North America and will make the feature available in more languages and geographies and add new functionalities in the coming months.
LinkedIn Launches AI Tool to Generate Ad Copy
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