LG has made a groundbreaking announcement in the world of home theater by unveiling lossless wireless Dolby Atmos technology in its 2024 range of TVs and soundbars. This development, made possible through WOWCAST, represents a significant step forward in the evolution of home entertainment.
The LG Alpha 11 AI processor, featured in the LG M4 and LG G4 OLED TVs, along with the Alpha 9 AI processor in the LG C4, utilize WOWCAST to transmit lossless Dolby Atmos wirelessly to compatible LG soundbars. The two soundbar models that will benefit from this technology are the LG S95TR, the successor to the LG S95QR, and the new LG SG10TY. These soundbars will seamlessly connect wirelessly to the premium OLED TVs mentioned earlier.
Wireless Dolby Atmos is not an entirely new concept, as demonstrated by the 2023 Samsung HW-Q990C soundbar, one of the market’s best soundbars. However, the Dolby Atmos signal transmitted wirelessly in the Samsung devices is compressed, resulting in a compromise in sound quality. In contrast, LG’s use of WOWCAST ensures that users can enjoy Dolby Atmos in its full, uncompressed glory.
Earlier, Dolby itself introduced Dolby Atmos FlexConnect, a wireless ecosystem that enables the broadcast of Dolby Atmos audio to a group of speakers in a room. However, FlexConnect is still in its infancy, and no official products have been announced yet. Additionally, it does not provide a complete Dolby Atmos setup, but instead relies on two speakers and a compatible TV.
Traditionally, a home theater setup required large speakers strategically placed in corners for optimal surround sound. However, this setup often meant dealing with unsightly wires that needed to be concealed or installed within walls and floors. LG’s innovation now allows customers to experience immersive Dolby Atmos sound without compromising on quality or facing the inconvenience of cable clutter.
The implications for the future of home theater are promising. LG’s emphasis on wireless technology is clear, as demonstrated by their flagship OLED model, the LG M4, which can be paired with their new soundbars through WOWCAST, resulting in a nearly wireless system. This focus on wireless technology and lossless audio quality is likely to inspire other brands to develop similar advancements.
Samsung, known for its One Connect Box that reduces cable connections, might also delve into lossless Dolby Atmos technology. Sony has already introduced its HT-A9 surround speaker package, which features wireless Dolby Atmos capabilities. Friendly competition among these brands is expected to drive further advancements in wireless audio technology.
As streaming sites like Netflix, Disney Plus, and Prime Video increasingly offer Dolby Atmos content, individuals seeking a complete home theater experience will find LG’s lossless wireless Dolby Atmos solution highly appealing. Furthermore, this technology also offers a lossless option for Blu-ray playback, enhancing the audio experience for movie enthusiasts.
In conclusion, LG’s unveiling of lossless wireless Dolby Atmos in its 2024 TVs and soundbars marks a significant milestone in home theater technology. With the use of WOWCAST and advanced AI processors, LG allows users to enjoy immersive Dolby Atmos sound without sacrificing quality or dealing with cable clutter. As other brands follow suit and embrace wireless audio innovations, the future of home theater looks promising for audio enthusiasts worldwide.
