LG Electronics (LG) is making a significant push into the European built-in market at Milan Design Week 2024. The company aims to showcase its innovative AI technologies and sophisticated built-in kitchen lineups to enhance its presence in this sector.
At the global design trade fair in Milan, LG has set up various displays, including a booth at Salone del Mobile (EuroCucina) and a collaboration with Moooi, a Dutch lifestyle company. This strategic move is part of LG’s ongoing efforts to expand its ultra-premium offerings, particularly with the launch of the Signature Kitchen Suite built-in appliances.
The exhibition booth at Salone del Mobile features the impressive Signature Kitchen Suite built-in lineup, alongside other aesthetically pleasing kitchen appliances from LG’s portfolio. The focus is on the ‘True To Food’ philosophy, emphasizing the importance of preserving the original value of food. Additionally, visitors can explore LG’s cooking solutions integrated with the ThinQ™ app for a smarter kitchen experience.
LG’s Milan Design Week showcase also includes the latest products such as the Signature Kitchen Suite 60-centimeter built-in oven with Gourmet AI™ technology. This innovative oven can identify the food being cooked and suggest the optimal cooking mode from a vast recipe database. Moreover, LG’s InstaView bottom-freezer refrigerator with MoodUP™ is set to be launched in Italy alongside other cutting-edge appliances.
A particular highlight of the event is the collaboration with renowned designer Patricia Urquiola, who has designed a stylish cabinet for Signature Kitchen Suite’s drawer fridge. This partnership aims to marry superior technology with sophisticated design, offering consumers a luxurious lifestyle solution.
Through these diverse displays and collaborations, LG is showcasing its commitment to providing premier culinary lifestyles with a range of products tailored to meet the diverse needs of European consumers. The company’s expanded portfolio of built-in appliances is designed to offer precision, elegance, and a touch of artistry to enhance the kitchen experience.
LG’s participation in Milan Design Week 2024 underscores its dedication to strengthening its presence in the European built-in market and solidifying its position as a leader in the kitchen appliance industry.
