The RTX 4060 Ti is the latest graphics card from Nvidia, however after a few days on sale it looks to be floundering. This is a concern for Nvidia, especially as only a few years back they were witnessing great success with their entry-level GPUs in the latest generation of GPUs paired with features such as DLSS 3 and ray tracing. According to Wccftech, not much interest has been shown in the RTX 4060 Ti so far. Hardware monitoring firm GDM reported that only one person bought the RTX 4060 from a major retailer.
It seems that the RTX 4060 Ti is not fairing very well in the historically PC-gaming oriented markets either. The major sales outlet, Mindfactory conducted a survey in Germany that revealed that only 30 GPUs were sold during the launch period. This is in stark contrast with the numbers shared by the RTX 4070 and the 4070 Ti that were both released earlier in the year and sold 315 and 540 units respectively.
Nvidia needs to take note and learn the lessons behind the RTX 4060 Ti flop. The world has changed a lot since the RTX 3000 series launch when components such as GPUs were in short supply due to the pandemic related lockdowns. This created hype and a frenzy for buying GPUs but the situation isn’t the same today. There’s a global cost of living crisis and people are looking for more value out of their purchases. Nvidia is trying to cater to budget conscious gamers with the RTX 4060 Ti, priced at $399, but it does not offer much in terms of performance value. In some countries the local taxes make this GPU even more expensive.
Moreover, the RTX 4060 Ti does not offer much in terms of leaps in performance compared to its predecessors. It only offers 10-20 % more performance on certain games and the value is much less in games that do not support DLSS 3. Nvidia needs to come up with options that offer a much bigger Performance leap and bring lots of value to the user as AMD has done with their recent launch of the Radeon RX 7600 for $269.
Overall, It seems the market is becoming more price-conscious and users are demanding much better value from Nvidia for their GPUs. To stay competitive, Nvidia needs to ensure their next releases have added value and offer more performance at a better price. Furthermore, they need to learn from landmarks like AMD Radeon RX 7600 in order to create a product that appeals to their audience.
