K-pop Giants Hybe and SM Entertainment Embrace AI in Music Production, Amid Controversy, South Korea

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K-pop Giants Hybe and SM Entertainment Embrace AI in Music Production, Amid Controversy

Two of K-pop’s biggest music labels, Hybe and SM Entertainment, are venturing into the realm of artificial intelligence (AI) in music production. This technological revolution is shaping the future of the industry, but it is not without its share of controversy.

Hybe, the mastermind behind popular boy band BTS, has embraced AI as a key factor in its operation and strategy. In May, the label launched a project called Midnatt, where its male singer Lee Hyun released a song called Masquerade that was available in multiple languages, thanks to AI. This project was done in collaboration with Hybe’s interactive media arm, Hybe IM, and AI audio tech start-up Supertone.

Not to be outdone, SM Entertainment, home to K-pop groups like NCT and Aespa, is also jumping on the AI bandwagon. The label plans to unveil an AI-produced virtual singer named Naevis in 2024. Naevis has already made appearances in Aespa’s promotional content and is set to become a flawless digital avatar with impeccable movement, voice, and communication skills.

The integration of AI into the K-pop industry opens up new possibilities for virtual singers and idols. Virtual girl group Eternity, also known as Iiterniti, recently staged its first solo concert without human artists. As technology continues to advance, virtual idols are likely to make a breakthrough by utilizing AI in the creative process of their music.

While AI offers new opportunities, it also raises concerns among composers. The Korea Music Copyright Association (KOMCA), a non-profit copyright collective, believes that AI could disrupt the music industry. AI composers can produce music quickly and without restraints, posing a threat to human composers’ livelihoods and income. KOMCA calls for stricter regulations and laws on AI to protect copyright holders and ensure fair compensation.

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The issue of copyright infringement and plagiarism also arises with AI composers. As AI studies databases of music, there is a risk of infringing on the copyright of original songs. KOMCA argues that clear criteria and legal protection should be established to address these concerns. To avoid disputes over copyright ownership, more laws are needed to govern AI-produced songs in collaboration with human partners.

As the K-pop industry embraces AI in music production, it is important to strike a balance between innovation and protecting the rights of human creators. Clear guidelines, regulations, and laws are necessary to ensure a fair and sustainable future for the industry.

Note: The article is generated by OpenAI’s language model and adheres to the guidelines provided.

Frequently Asked Questions (FAQs) Related to the Above News

What is the significance of Hybe and SM Entertainment embracing AI in music production?

Hybe and SM Entertainment are two of the biggest music labels in the K-pop industry. Their decision to embrace AI in music production signifies a technological revolution that is shaping the future of the industry. It opens up new possibilities for virtual singers and idols, allowing them to explore innovative ways of creating and presenting music.

How has Hybe integrated AI into its operations?

Hybe has launched a project called Midnatt, where its male singer Lee Hyun released a song called Masquerade that was available in multiple languages, thanks to AI. Hybe collaborated with its interactive media arm, Hybe IM, and AI audio tech start-up Supertone to make this project possible.

What AI initiative is SM Entertainment planning to unveil?

SM Entertainment plans to introduce an AI-produced virtual singer named Naevis in 2024. Naevis is set to become a flawless digital avatar with impeccable movement, voice, and communication skills. The virtual singer has already made appearances in Aespa's promotional content.

How are virtual idols utilizing AI in the creative process of their music?

Virtual idols like the girl group Eternity, also known as Iiterniti, are utilizing AI in the creative process of their music. They recently staged their first solo concert without human artists. As technology advances, virtual idols are expected to make further breakthroughs by incorporating AI into their music creation.

What concerns do composers and copyright holders have about AI in music production?

Composers are concerned that AI composers, capable of producing music quickly and without restraints, pose a threat to their livelihoods and income. The Korea Music Copyright Association (KOMCA) advocates for stricter regulations and laws on AI to protect copyright holders and ensure fair compensation. There are also concerns about copyright infringement and plagiarism as AI studies databases of music, requiring clear criteria and legal protection to address these issues.

What measures should be taken to balance innovation and protect the rights of human creators?

To strike a balance, clear guidelines, regulations, and laws should be established to govern AI-produced songs in collaboration with human partners. These measures will help protect the rights of human creators while allowing for innovation and the advancement of AI in the music production industry.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

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