Japan’s aging population and declining birthrate have led to a unique business shift in the country. Oji Holdings, a leading manufacturer, has decided to focus its production on adult diapers instead of baby diapers. This move highlights the growing market of elderly consumers in Japan.
With children under the age of fifteen making up less than 12 percent of the population, and those aged sixty-five and over constituting almost 30 percent, companies are adapting to cater to the needs of the elderly. The shift in consumer demographics has prompted businesses to innovate and target the gray yen.
The healthcare and sanitation/lifestyle sectors are witnessing a surge in products tailored to older customers. From vitamins and supplements to high-tech toilets with advanced features like seat warming and self-cleaning facilities, companies are embracing innovation to meet the demands of the aging population.
Furthermore, electronic products designed for the elderly, such as simplified smartphones and AI wheelchairs, are gaining popularity in Japan. These products cater to the unique needs of older consumers and offer solutions to age-related challenges.
While some initiatives, like care robots, have not yielded the expected results in addressing the elderly care issue, Japan continues to explore innovative solutions. The government has also loosened immigration rules to admit more immigrants to support the aging population.
Overall, Japan’s business community is adapting to the demographic shift by embracing new opportunities and technologies. By focusing on the needs of the elderly, companies like Oji Holdings are paving the way for a future where older consumers are a primary market segment.
