Essilor India has unveiled the Varilux XR Series, a revolutionary eye-responsive lens powered by artificial intelligence (AI). This groundbreaking lens is designed to transform the visual experience of millions of people. EssilorLuxottica’s scientists combined AI with their extensive knowledge of consumer lifestyles to create the Varilux XR Series: their first eye-responsive progressive lens.
In today’s fast-paced world, our eyes are constantly processing visual information, with movements exceeding 100,000 times a day. To enhance their understanding of progressive addition lens wearers’ lifestyles and visual challenges, EssilorLuxottica researchers studied over 6,500 consumers. They collected more than 1 million data points to develop a breakthrough behavioral modeling system that predicts how individuals with these lenses will view objects around them.
Dr. Norbert Gorny, Co-chief Operating Officer at EssilorLuxottica, highlighted the power of artificial intelligence and its ability to analyze vast amounts of data. The insights gained from customer orders, real-life wearer tests, in-store measurements, and physiological models are exclusive to EssilorLuxottica. With digital twinning technology, a visual behavior profile for every prescription can be established, enabling the creation of the first eye-responsive lens that respects the natural behavior of the eye.
Mr. Narasimhan Narayanan, Country Head of EssilorLuxottica South Asia, expressed excitement about the launch of the Varilux XR Series. By harnessing the power of behavioral intelligence and studying more than one million data points, they have created a lens that meets the requirements of modern presbyopic consumers. The Varilux XR Series is equipped with XR-motion technology, enhancing binocular vision and providing instant clarity even in motion. To align with their commitment to sustainability, the lens is also designed to be environmentally friendly in its packaging.
The Varilux XR Series offers Crizal technology, enhancing clarity and providing an invisible shield to protect the eyes and the lens. Compared to the Varilux X Series, wearers of the XR Series benefit from up to 49% more vision volume. Independent third-party tests revealed that 87% of consumers, mostly wearing premium progressive lenses, preferred the Varilux XR Series after trying them without any change in their prescription. Additionally, 95% of wearers adapted to their new lenses on the first day.
The new Varilux XR Series will be available in India’s leading optical stores, providing wearers with a superior visual experience. With its innovative use of AI and deep understanding of consumer lifestyles, Essilor India has positioned the Varilux XR Series as the lens of the future. This launch marks a significant milestone in eyecare, further solidifying Varilux’s position as a market leader in India.
