UserTesting, a company which specializes in helping organizations conduct tests and surveys on their products and services with end-users, recently announced the launch of their Human Insight Platform with the release of their new feature, Friction Detection. Powered by machine learning, it enables the company to efficiently analyze recordings of user sessions to pinpoint areas where users experience difficulty or confusion navigating a workflow or working with a product.
Having merged with UserZoom, another user experience testing company in a $1.3 billion deal, in October 2022, its unified platform consists of various features, allowing it to provide a comprehensive view of user experience and generate more data that is useful for their machine learning capabilities. Andy MacMillan, CEO of UserTesting, said in an interview with VentureBeat that this merger has enabled the company to offer new perspectives on user experience and better analyze user behavior.
UserTesting is just one of many new companies that use machine learning to gain insights on user behavior and provide more actionable recommendations for improved product development and design. Other examples of such companies would be FullStory and ContentSquare, which are both aimed at analyzing user interactions and experiences on websites and apps.
Aside from understanding user sentiment, companies can use services such as UserTesting to pinpoint areas in a product or process where the user may be having difficulty. With the introduction of their Friction Detection feature, UserTesting can now better analyze user data and identify the causes of any difficulties, simplifying the process of understanding user behavior.
UserTesting is a pioneering in user experience testing, where businesses and organizations can expect to receive valuable insights to help improve their products or services. With features such as Friction Detection, they can now better pinpoint areas where users may be having difficulty, helping them to provide a better overall user experience and optimize their products better.
