Intel, one of the world’s largest semiconductor chip manufacturers, has announced a major rebranding of its processor brands. The company will place its focus on the Intel Core Ultra and Intel Core processor families, starting with its upcoming Meteor Lake processors. The move is part of Intel’s wider strategy to prioritize innovation and technology leadership, with products that emphasize power efficiency and artificial intelligence (AI) at scale. The updated branding structure aims to help customers easily differentiate between the latest technology and mainstream offerings.
The new branding framework includes various changes, such as the introduction of the Intel Core Ultra processor brand for the most advanced client processors. Intel also aims to simplify the Intel Core processor brand for mainstream client offerings. The company is moving to Intel 3/5/7/9 processor tiering in its upcoming processors, and will update the Intel Evo Edition platform brand for Evo-verified designs. Furthermore, it is introducing the Intel vPro Enterprise and Intel vPro Essentials device labels for relevant commercial systems.
Intel’s Meteor Lake, its first client processor manufactured on the new Intel 4 process node, represents an inflection point in Intel’s client processor roadmap. It is the first client chiplet design enabled by Intel’s Foveros advanced 3D packaging technology, and it offers improved power efficiency and graphics performance. Meteor Lake is also the first Intel client processor to feature a dedicated AI engine, Intel AI Boost.
These new branding strategies are designed for the company’s future client technology roadmap. They make it easier for customers to identify the right client solutions from Intel’s industry-leading partner ecosystem for their computing needs. The updated branding emphasizes the prominence of the Intel Core brand that has been a staple of the PC industry for almost two decades. This new strategy highlights Intel’s renewed focus on innovation and competitiveness in the semiconductor industry.
Frequently Asked Questions (FAQs) Related to the Above News
What is Intel's biggest processor brand update in 15 years?
Intel's biggest processor brand update in 15 years is a major rebranding of its processor brands, focused on the Intel Core Ultra and Intel Core processor families, starting with its upcoming Meteor Lake processors.
Why did Intel update its processor branding?
Intel updated its processor branding to prioritize innovation and technology leadership, with products that emphasize power efficiency and artificial intelligence (AI) at scale, and to help customers easily differentiate between the latest technology and mainstream offerings.
What changes are included in the new branding framework?
Changes in the new branding framework include the introduction of the Intel Core Ultra processor brand for the most advanced client processors, simplification of the Intel Core processor brand for mainstream client offerings, Intel 3/5/7/9 processor tiering, and updated Intel Evo Edition and Intel vPro Enterprise and Essentials device labels for relevant commercial systems.
What is Meteor Lake, and why is it important?
Meteor Lake is Intel's first client processor manufactured on the new Intel 4 process node, the first client chiplet design enabled by Intel's Foveros advanced 3D packaging technology, and the first Intel client processor to feature a dedicated AI engine, Intel AI Boost. It represents an inflection point in Intel's client processor roadmap, offering improved power efficiency and graphics performance.
What is the aim of the updated branding strategy?
The updated branding strategy is designed for Intel's future client technology roadmap, making it easier for customers to identify the right client solutions from Intel's industry-leading partner ecosystem for their computing needs. It emphasizes the prominence of the Intel Core brand and highlights Intel's renewed focus on innovation and competitiveness in the semiconductor industry.
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